Part 2: The Marketing Strategy

Just for fun, Tina asked Aman, “By the way, what do you think? How should we market it?”

Aman chuckled at Tina’s suggestion of skywriting. “Maybe a bit much,” he admitted. “But seriously, how do we get the word out about these?”

Tina leaned forward, a glint in her eyes. “There’s a way to surround people with information about our earbuds, everywhere they go. It’s called ‘360-degree marketing.'”

Aman’s brow furrowed. “360 degrees? Like, spinning them really fast?”

Tina laughed. “Not quite so literal! Imagine people are constantly bombarded with info about our creation, but in a cool way. Social media posts, catchy videos online, even articles they might stumble upon while browsing the web.”

Aman’s eyes widened. “Whoa, so it’s like a constant reminder of how awesome these earbuds are?”

“Exactly!” Tina exclaimed. “We want to show people how perfectly our earbuds fit into their active lifestyles.”

“That’s brilliant, Tina! But how exactly does this 360-degree thing work?”

Tina, ever the marketing whiz, smiled knowingly. “Well, Aman, let’s delve into the magic of omnichannel marketing…”

She explained their first step was to understand their target audience. Who were they trying to reach? Fitness fanatics or casual gym-goers? Young millennials or retirees with a spring in their step? Aman nodded, jotting down notes on a nearby whiteboard. Research – step one, clear as day.

“Once we know who we’re targeting,” Tina continued, “we figure out where they hang out online. Social media platforms, fitness blogs, sports websites – these are all potential touchpoints.”

Aman paused, unsure. “Touchpoints?”

“Think of them as places where we can connect with our audience,” Tina explained. “We can create engaging content for each platform. Short workout videos with killer soundtracks for Instagram, in-depth articles on training websites that mention how important good quality audio is during exercise, maybe even a fun, catchy jingle for social media ads.”

Aman’s eyes lit up. “A jingle? That could be super fun! We could call it the ‘Crystal Clear Sound’ song!”

Tina laughed. “Love it! But remember, Aman, consistency is key. Same message, same brand identity, just tailored to each platform we use.”

“So, it’s like a unified voice that follows you around wherever you go online?” Aman mused.

“Exactly!” Tina exclaimed. “But it’s not just about shoving earbuds down people’s throats. We need to offer value too. Free training tips, workout challenges with awesome playlists, maybe even contests and giveaways with our earbuds as prizes.”

#logicallycreative #GROWROI