Part 1: The Inception
Sunshine streamed through Aman’s window, painting his room a cheerful yellow. An IIT graduate with a passion for music, Aman was lost in his own world, fingers flying across the keyboard, composing a melody. But something was off. He usually relied on his professional headphones, but they were missing. Grumbling, he plugged in his regular earbuds. The sound was muddy, lacking the crispness he needed.
Frustration bubbled up. “This just won’t do,” he muttered, yanking the earbuds out. An idea sparked in his mind. Why not make his own earbuds? After all, he understood the technology behind them, and his love for music craved perfection.
Fueled by this vision, Aman spent the next six months researching and tinkering. Countless circuits, wires, and late nights later, a prototype emerged: a sleek pair of earbuds nestled in a charging case. He needed a guinea pig, someone with a discerning ear for sound. Who better than his friend, Tina?
Tina, a marketing whiz who graduated top of her class at IIM Bangalore, was in town visiting. After catching up over coffee, Aman reached into his pocket. “Check this out,” he said, revealing the earbuds with a boyish grin.
Tina’s eyebrows shot up. Skeptical but curious, she slipped the buds in and pressed play on her phone. Her eyes widened in surprise. The music exploded in her ears, full-bodied and clear, a stark contrast to the tinny sound of her usual earbuds. She popped them out, grabbing her own pair of JBLs for comparison.
“Wow,” she breathed. “These… these are incredible! Let me try yours again,” she said, swapping back and forth.
“How do they compare?” Aman asked, a nervous edge to his voice.
Tina smirked. “Just use both pairs,” she said, “and tell me what you think is better.”
Moments later, Aman sheepishly admitted, “Okay, mine are definitely better.”
Tina beamed. “Exactly! And for how much can you make these?”
“Around 300 rupees a pair,” Aman replied.
Tina practically choked on her coffee. “Are you serious? My branded JBLs cost 6,000 rupees and sound like a dying radio compared to yours! You could create a revolution with these!”
A seed of excitement bloomed in Aman’s chest. The idea of sharing his creation with the world was tempting. But a hitch formed in his plans. “I’m great with tech, Tina,” he confessed, “but marketing? No clue where to start.”
Tina’s eyes gleamed. “That’s where I come in!” she exclaimed. “You bring the tech genius, I’ll bring the marketing magic. We’ll be an unstoppable team!”
And so, fueled by ambition and a shared passion, Aman, the tech guru, and Tina, the marketing maestro, joined forces and decided to make a company.
#logicallycreative #GROWROI
